Wednesday, May 21, 2014
Mazda's special MX-5 Miata sells out in a flash
Parkway Family Mazda is blown away at the sales numbers on the 25th anniversary MX-5. All it took was 10 minutes for Mazda to sell out of the entire allotment of 250 anniversary edition MX-5 Miatas.
Miata has been hyping the sale of the MX-5 Miata 25th Anniversary Edition models ever since the New York Auto Show in April. It's microsite started taking orders at 1:25 ET and within 10 minutes, poof, all were claimed.
"It is no secret the MX-5 Miata 25th Anniversary Edition is a specially-crafted 'Thank you' to every MX-5 fan — former, current and hopefully future," Jim O'Sullivan, CEO for Mazda North American Operations, says in a statement. "Enthusiasm surrounding the MX-5 since its debut in 1989 has been nothing short of phenomenal."
The cars won't arrive in dealerships until later this summer. Each one is numbered, and we checked out 0000 last week in Malibu, Calif. Each was priced at $32,205 for the manual transmission. Buyers also get a fancy Swiss watch.
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