EXCLUSIVE CLUB SEATING
AREA RENAMED THE MAZDA CLUB LEVEL IN MINUTE MAID PARK
Mazda Partnership Also
Includes Two New, Fan-Friendly Promotions
Parkway Family Mazda is extremely excited to announce the Houston Astros and new corporate partner Mazda are teaming up in 2014 to enhance the fan experience in Minute Maid Park.. Mazda is now the official naming rights partner of the Mazda Club
Level on the second floor of Minute Maid Park, which will showcase brand new
2014 models, including the Mazda6 mid-size sedan, the Mazda3 compact sedan and
five-door and the Mazda CX-5 compact SUV.
The new partnership also includes
two brand new, fan-friendly promotions: Mazda Matinees and the Mazda Club Level
“Key Access.” Starting April 27, the first 20 fans to park their Mazdas
in Astros-controlled parking lot C will receive free parking during all 1:10pm
day games during the 2014 season as a part of Mazda Matinees. Those same
ticketed fans will also receive a free Astros/Mazda gift when they enter the
ballpark. Mazda Club Level “Key Access” allows all Mazda owners exclusive
complimentary access to the Mazda Club Level all season long. Fans who drive a
Mazda can show their Mazda keys at any entrance into the Mazda Club Level and
receive access to the area for themselves and one (1) guest.
“We’re excited about our new
partnership with Mazda and how it will enhance the fan experience in Minute
Maid Park,” said Astros Senior Vice President of Corporate Partnerships, Matt Brand. “The new Mazda Club
Level is going to look fantastic, and the fan promotions will give Mazda
drivers even more reason to come down to the ballpark and cheer on their
Astros.”
“The Houston Astros and Minute
Maid Park are both icons of Houston culture, and we’re excited to bring a new
experience to baseball fans and Mazda drivers in Houston,” said Regional
Marketing Manager, Steve
Pridgen, Mazda North American Operations. “We look forward to a long
partnership with the Houston Astros and taking part in this innovative fan
experience.”
Mazda is also the presenting
sponsor of the Mazda Postgame Show on SportsTalk 790, the official radio
station of the Houston Astros.
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