Mazda Hits Record Sales Numbers for July!

Parkway Family Mazda is proud to announce that Mazda North American Operations (MNAO) reported July U.S. sales of 29,238 vehicles, representing an increase of 17.1 percent versus last year. Year-to-date sales through July are up 9.3 percent versus last year, with 185,669 vehicles sold.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.
"Mazda3, Mazda6 and CX-5 continue to show strong gains month after month as more and more customers realize the benefits of SKYACTIV TECHNOLOGY," said Ron Stettner, vice president of sales, MNAO. "Mazda hasn't sold this many vehicles in the month of July since 1993. A big part of that success is building the brand and showing customers that buying a Mazda isn't buying an economy car on discount, it is buying a near-premium experience for a great value."

Key July sales notes:

July 2014 marked Mazda's best July since 1993 (21 years) with 29,238 vehicles sold and an increase of 17.1 percent year-over-year (YOY).
The 2014 Mazda3 accounted for 9,381 vehicles sold and an increase of 1.6 percent YOY, making it the best July for Mazda3 since 2010.
Mazda CX-5 saw its best July ever with 9,109 vehicles sold and an increase of 16.4 percent YOY.
Mazda6 recorded its best July in eight years (2006) with 5,049 vehicles sold, an increase of 46.5 percent YOY.

SKYACTIV® TECHNOLOGY proves to be the key between performance and fuel efficiency as customers demand a no compromise solution. More than 80.0 percent of Mazdas sold in July were equipped with SKYACTIV TECHNOLOGY.
Mazda's Certified Pre-Owned (CPO) sales reported July sales of 3,637 vehicles, up 12.0 percent YOY. Year-to-date sales CPO sales are up 15 percent versus last year, with 24,289 vehicles sold.
Mazda Motor de Mexico (MMdM) reported July sales of 3,610 vehicles, up 26.0 percent versus July of last year and the 18th consecutive month of YOY growth. July 2014 also marked a sales milestone for MMdM as they reached 200,000 total vehicle sales in their history.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

Mazda is Most Improved Non-Premium Brand in 2014 J.D. Power Apeal Study

 Parkway Family Mazda is proud to announce that Mazda North American Operations (MNAO) was recognized by J.D. Power as the most improved Non-Premium brand, moving from 16th place with 776 points in 2013 to 9th place with 790 points in its 2014 Automotive Performance, Execution and Layout (APEAL) Study(SM). Additionally, the 2014 Mazda6 (821 points) received highest honors in the Midsize Car segment, scoring 21 points above the segment average. The Mazda brand scored five points above the Non-Premium average and showed the largest place movement (improved seven positions) and index score improvement (increased 14 points) within Non-Premium brands.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

"One of the main principles in our DNA is 'Kaizen', which is a Japanese term that means 'continuous improvement through wisdom and ingenuity,' said Jim O'Sullivan, president and CEO, MNAO. "Mazda's improvement in this year's 2014 J.D. Power APEAL study shows that our continued focus on improving vehicles through ongoing evaluations and customer feedback is changing their opinion of the brand, and for the better. Customers are more satisfied with their new Mazda than ever before."

Mazda6 wasn't the only Mazda vehicle to perform well. In fact, all Mazda vehicles equipped with SKYACTIV®1 TECHNOLOGY and KODO Design did very well in their respective classes. The 2014 Mazda3 scored 17 points above the Compact Car average, placing it fourth among 18 total cars. The 2014 Mazda CX-5 did equally as well, placing fourth out of 13 in the Compact SUV segment, scoring six points above the segment average.

The APEAL Study examines how gratifying a new vehicle is to own and drive. Manufacturers worldwide use the study to help them design and develop more appealing vehicles; consumers use it to help them make purchase decisions. The 2014 APEAL Study is based on responses gathered between February and May 2014 from more than 86,000 purchasers and lessees of new 2014 model-year cars and light trucks, who were surveyed after the first 90 days of ownership. The APEAL Study complements the Initial Quality Study (IQS), which focuses on problems experienced by owners during the first 90 days of ownership.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

Mazda Brake Savings Event

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August 1st - 31st

(Plus applicable taxes. Valid only at Parkway Family Mazda. Cannot be used with any other applicable offer. Mazda vehicles only. Some vehicles may be slightly higher. Hazardous waste disposal and shop supplies fee if applicable. Please present coupon at time of write-up. No cash value. Expires 8/31/2014.)

Complimentary Brake Inspection Plus...

%10 OFF

Save 10%* on any service necessary for repairs recommended during your Complimentary Brake Inspection. Only Genuine Mazda Brakes offer a Lifetime Limited Warranty on Original Equipment and Value Product Brakes. *Max Discount: $100.00

Valid Only At: Parkway Family Mazda

August 1st - 31st

(Plus applicable taxes. Valid only at Parkway Family Mazda. Cannot be used with any other applicable offer. Mazda vehicles only. Some vehicles may be slightly higher. Hazardous waste disposal and shop supplies fee if applicable. Please present coupon at time of write-up. No cash value. Expires 8/31/2014.)

Experienced Professionals
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We have two great offers from your local participating Mazda dealer. Please select & print your offers above. Offers good August 1st–31st, 2014. See Participating Authorized Mazda Dealer for details.

*MAZDA BRAKE WARRANTY
Our brakes stop, our warranty doesn't. All Genuine Mazda and Value Products by Mazda Brake Pads and Shoes come with a Lifetime Limited Warranty.
All Mazda Genuine Parts or Value Products by Mazda Brake Pads and Shoes are under warranty, as long as the original purchaser of the replacement brake pads or shoes owns the vehicle on which they were originally installed.
Warranty is always valid if installation was done by an authorized Mazda dealer.
If the brake pads and/or shoes become damaged, defective, or worn out during the warranty period, they may be exchanged for new warranty-equivalent Mazda Genuine Parts or Value Products by Mazda brake pads or shoes.
Upon purchase, your authorized Mazda dealer will provide you with a service repair order, which is considered "proof of purchase" under the terms of the warranty. When requesting a warranty replacement, the service repair order must be presented, and the original components must be returned and exchanged for new replacement brake pads or shoes.
The customer is responsible for installation charges upon replacement. See your authorized Mazda dealer for a complete list of warranty rights and limitation.

Will the Mazda2 be offered as a PHEV with a rotary engine range extender?

Parkway Family Mazda has been keeping its ear to the ground, and its fingers crossed, for news on Mazda reviving the rotarty engine. Every few months, it seems a rumor crops up about plans from Mazda to revive the rotary engine. Last November, its CEO said the only way another one could happen is if the project was profitable, and then a month later the automaker showed off the Mazda2 RE Range Extender with a 330cc Wankel engine mounted in the rear. Now, Australian auto site Motoring reports that the PHEV may actually make production in the next-gen Mazda2 sometime after it's initial launch.

Martin Benders, managing director of Mazda in Australia, spoke to Motoring about the company's future with hybrids and basically reiterated what the CEO said last year. The Japanese automaker only plans to offer electrified powertrains in places where they can sell in sufficient numbers to be profitable, like Japan.

Mazda has been playing with the rotary range-extender idea for years. In the RE prototype, the engine was exclusively used to charge the lithium-ion batteries when they were running low, and a 100-horsepower electric motor provided all of the propulsion. It gave the little hatch an estimated range of about 250 miles. The company reportedly took inspiration from its Skyactiv engines to make the Wankel have lower friction and a lighter weight.

The next-generation Mazda2 is rumored to debut during the Paris Motor Show wearing Mazda's Kodo design language. While the hybrid supposedly won't be part of the initial launch lineup, the internal combustion powertrain lineup will consist of gas and diesel versions of Mazda's 1.5-liter Skyactiv four-cylinder. However, the new diesel version is not likely to be available in the US.

Parkway Family Service Specials through 7-11-14

Parkway Family Mazda is currently running some amazing service specials for the next few days, so if you are in need of service, make sure that you take advantage of these amazing deals. 

1. FREE alignment with the purchase of 4 tires (includes lifetime rotation) 

(Plus tax, shop supplies, and disposable waste fees where applicable. Coupon not valid with any other offer. Must present coupon at the time of write-up. Limit one coupon per customer. Coupon does not apply to prior purchases.)

2. $9.95 Tire Rotation with any Service

(Plus tax, shop supplies, and disposable waste fees where applicable. Coupon not valid with any other offer. Must present coupon at the time of write-up. Limit one coupon per customer. Coupon does not apply to prior purchases.)

3. $25.00 OFF per axle Front or Rear brake service (includes machining of rotors or drums and replacement of pads or shoes)

(Plus tax, shop supplies, and disposable waste fees where applicable. Coupon not valid with any other offer. Must present coupon at the time of write-up. Limit one coupon per customer. Coupon does not apply to prior purchases.)

4. $19.95 A/C System Check and Inspection, Check belts, Hoses, Condenser and Freon level for Max Cooling this Summer!

  (Plus tax, shop supplies, and disposable waste fees where applicable. Coupon not valid with any other offer. Must present coupon at the time of write-up. Limit one coupon per customer. Coupon does not apply to prior purchases.)

Make sure that you don't miss out on these fantastic deals as you prepare for the long brutal Houston summer to come. We are servicing all of the Greater Houston, Atascosita, Humble, Kingwood, Conroe, and Cleveland area. Click the following link to schedule your service now: http://goo.gl/9D3pzm

Spy shots of the new 2015 MX-5 Miata!

Parkway Family Mazda is excited to speculate on the fact that Mazda gave us our first insight into the technology that will underpin the all-new fourth-generation MX-5  at the 2014 New York Motor Show but the item on display wasn't the new Mazda MX-5 itself. Instead, the advanced new SKYACTIV-chassis and engine that will form the backbone of the new MX-5 was revealed. Mazda confirmed the engine will be positioned behind the front axle and closer to the car’s centre than ever before, plus the centre of gravity will be lower than previous generations – factors that should improve the handling.

The new chassis has also been engineered for “outstanding body rigidity and crashworthiness”, while the weight has been reduced by more than 100kg through the use of thinner, higher-strength steels. As a result, entry-level soft-top models are expected to weigh less than 1,050kg.

Mazda MX-5 2015: Engine Technology

This test mule pictured is likely to be using the 1750TB engine from the Alfa 4C, which could find its way under the bonnet of the new Alfa Spider. The 1.75-litre four-cylinder engine develops 237bhp and as Alfa engineers are aiming for a sub-1000kg kerbweight, the Spider could have similar performance figures to the 4C. From Mazda's point of view, a hot version of the MX-5, which would rival the Alfa Spider with the 1750TB engine isn’t likely. Mazda’s primary focus at the moment is all about weight saving and reducing CO2 emissions via the SkyActiv technology.

The MX-5 engine range is more likely to include a pair of more economical naturally-aspirated four-cylinder SKYACTIV petrol engines – one a 1.5-litre unit and the other a 2.0-litre, with around 130bhp and 165bhp respectively. A manual gearbox will continue to be offered, with an auto as an option.

Mazda, meanwhile, is also considering fitting the MX-5 with a diesel engine for the first time, but a new 130bhp 1.6-litre petrol engine featuring SkyActiv technology, is expected to be the pick of the bunch.

Mazda MX-5 2015: Design and Styling

Mazda has dropped more clues as to how its new MX-5 will look when it is unveiled later in 2014. Chief designer Peter Birtwhistle told Auto Express that it will be more masculine than the current car when we met him at the 2014 Geneva Motor Show.

Said Birtwhistle: “If I had to describe it in one word, it’d be ‘edgy’. I think it will be a surprise for people.

“It’s a tight edgy little car that is going to appeal to a broader range of people. We know the clichés about the MX-5 as it gets older, but this will position it differently. I think it’ll attract a lot of young guys.”

The car will not share the Mazda family face seen on the Mazda 3 hatchback - it will get a unique design.

“We need to take on some of the flavor of Kodo [Mazda’s design language], but we have to ensure it is identifiable as an MX-5. It is a standalone product for us," said Birtwhistle.

“You sometimes think after three generations let’s start afresh with a clean sheet of paper. But you have a massive customer base who have a connection with the previous car, so you have to tread carefully.”

Alfa Romeo Collaboration

The venture with Alfa Romeo is organised so that the two companies can share the initial investment and boost profits. However, the Alfa Romeo Spider model that will use the same technology as the new Mazda MX-5 is not expected until the end of 2015 so the Mazda will get a clear run at the roadster market. An Abarth version of the car has also been rumoured but details of this are just as sketchy. The current MX-5 is known as the MX-5 Miata in North America and the Roadster in Japan.

Besides the basic steel structure, the Mazda MX-5 won’t share very much with the Alfa. With high-strength steels used throughout, engineers are aiming to strip at least 100kg from the current MX-5’s kerbweight, with 1,050kg the target figure.

44 Miatas engaged to spell happiness from above

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Parkway Family Mazda felt that this was a very amazing story worth sharing. We've seen all manner of ways to propose marriage, from the usual candlelit dinner to the Jumbotron at the big game. A friend of ours recently proposed with his a barbershop quartet singing backup. But this has to be a new one – and one that automotive enthusiasts would probably find even more touching than a sky-writing biplane.

A member of the Miata.net forum recently asked other MX-5 enthusiasts to help him pop the big question to his bride-to-be. He got 31 Miatas together and needed just four more, but after appealing to his fellow roadster fans, over 40 turned up in the parking lot at the local high school.

The groom-to-be runs an aerial photography business and used an unmanned drone which his girlfriend thought would be shooting some local real estate properties when it flew over the parking lot and captured the image you see above with 44 little roadsters spelling out "Marry Me?" The answer, in case you were wondering, was a resounding "Yes!" How could she not, after all, when those Mazda convertibles are just so darn adorable? Now they'll just need to figure out what they'll be driving to the chapel on the big day.